Furry Tales Wraps is a company that sells unique gift wrapping papers, with patterns that illustrate stories from the dreams of different dog breeds, very much catered towards dog lovers. Furry Tales Wraps’ identity seeks to recreate the charm of the characters in their wrapping papers. The logo plays with type and the representation of a homey little pup, keeping a clean mark to brand their products.
I designed this set of 3 wrapping papers with unique patterns inspired by the insatiable hunger of French Bulldogs, the militant protective sense of German Sheppard, and the comic personifications of Chihuahuas within Mexican culture.