"Exploring the series" is an assignment in which I selected a topic I wanted to raise awareness for and had to design a 5 poster campaign under certain guidelines. Once those were done, I had to redesign those 5 posters under other guidelines that challenged how much you can push individual items while maintaining cohesiveness, for a total of 3 series and 15 posters.
I chose to make my series on a Distracted Driving Awareness campaign by FLHSMV, highlighting the risks of distractions on the road. As I kept making more iterations, my posters became more graphically striking and attention-grabbing, making the last iteration my favorite set.
All iterations
3rd Campaign iteration mockup
Eating while driving
Chatting while driving
Daydreaming while driving
Using the phone while driving
